Discover How You Could...

Discover How You Could...

Build Wealth & Achieve Financial Freedom Faster

Without Day Trading The Market!

We show busy, everyday people, how to prosper in the 'new era of finance' by being their own portfolio manager.*
                     Free on-demand training
                  Free on-demand training

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"This is SO MUCH SAFER!"
The potential with this entire space [DeFi] is HUGE but you need to learn from the professionals who will show you how to minimize or take away the risks. This community has published amazing content and coaching to help you win.
 – John Lee Dumas
 – John Lee Dumas

What Members Are Saying*

What Members Are Saying*

"If you ignore the news you find out quickly this is the real deal. I'm making better returns here than other investments I have."
 – Andrew Leone
"The only funds I had were sitting in Bitcoin. I didn't even know this was out there. Coaching with Dan and his community has been amazing."
 – Jason Duprat
"I love how methodically simple the program is laid out for someone like me who never did anything like this before."
 – Lionel Le Kouby
"I had two criteria when I joined. One was education, and the program has already far exceeded expectations. The second was coaching. What I underestimated was how valuable the community would be."
 – Melissa Blevins
"I love the live coaching calls. I've never seen a program deliver that kind of value literally in real-time. For me the coaching calls have been amazing and I'd encourage anyone coming into the program to make sure they take advantage of them."
 – Will Schuster
"Before this program I did not have the courage to invest in crypto. Now that I have gone through the course I am excited about the future of crypto and look forward to the opportunity. I'm excited to be here!"
 – Joji Lue
"If you ignore the news you find out quickly this is the real deal. I'm making better returns here than other investments I have."
 – Andrew Leone
"The only funds I had were sitting in Bitcoin. I didn't even know this was out there. Coaching with Dan and his community has been amazing."
 – Jason Duprat
"I love how methodically simple the program is laid out for someone like me who never did anything like this before."
 – Lionel Le Kouby
"I had two criteria when I joined. One was education, and the program has already far exceeded expectations. The second was coaching. What I underestimated was how valuable the community would be."
 – Melissa Blevins
"I love the live coaching calls. I've never seen a program deliver that kind of value literally in real-time. For me the coaching calls have been amazing and I'd encourage anyone coming into the program to make sure they take advantage of them."
 – Will Schuster
"Before this program I did not have the courage to invest in crypto. Now that I have gone through the course I am excited about the future of crypto and look forward to the opportunity. I'm excited to be here!"
 – Joji Lue
*Individual's experiences may not be typical. background, education, and effort may effect your experience. your results may vary. featured Members above were offered BONUS coaching in exchange for their authentic testimonial.

Our Process

Education & Execution Frameworks

  • Simple, Step-By-Step Training Available On-Demand 
  • Tools That Provide The Unfair Advantage 
  • ​Portfolio Templates You Can "Copy and Paste" 
Our "on-demand" course material teaches simple concepts in combination with "over the shoulder" training so you can follow along and implement quickly. Most students complete their initial training in 4 weeks part time. We teach you to use tools that make DeFi simple (especially for the "non techie" person). We provide our members "Done For You" curated portfolio templates you can use instantly! 



Access, Coaching, & Support

  • Weekly Coaching Calls & Hot Seats 
  • Access Unlimited Expertise & Guidance 
  • ​24/7 Member Concierge
You can attend group coaching calls & more personalized hot seats. These are live rooms, with regular access to coaching, so anyone needing help has a place to get unstuck. Our members are never on their own. The entire program experience, from the course material to coaching calls, is accessed through a proprietary member portal. Coaches, or Member Experts are always around!



A Wealth Focused Community

  • Founders Community, Web + Mobile App 
  • Wealth Connections Via Our Network Experts 
  • ​Wealth Boosting Networking & Collaboration
We have a robust members area where you can connect, message, and work with each other. Our mobile apps are available on both iOS & Android so you can take this community "on the go". Get access to our high value members' worldwide networks. Get to know other members, share ideas, & collaborate. All you have to do is show up. Remember, your net worth is a reflection of your network! 



Member Reviews*

Member Reviews*

David Quezada
Toni Motz
Patrick Gilman
Melissa Blevins
James Sims
Kathy Gorman
Matt Whitney
Heather McRae
Ben Barlow
David Quezada
Toni Motz
Patrick Gilman
Melissa Blevins
James Sims
Kathy Gorman
Matt Whitney
Heather McRae
Ben Barlow
*Individual's experiences may not be typical. background, education, and effort may effect your experience. your results may vary. FEATURED MEMBERS ABOVE WERE OFFERED BONUS COACHING IN EXCHANGE FOR THEIR AUTHENTIC TESTIMONIAL.

Frequently Asked Questions

  "Who Are You & What Do You Do?"

We are Prime DeFi, the #1 USA based crypto investing education brand operated by Ryder Media Inc.  Our tagline? "Prepare To Prosper." We are a collective group of conservative individual investors, who work together to build wealth in the new era of finance. We believe the opportunity with crypto and DeFi offers the average person an unprecedented shot at for prosperity that we have never seen before.  We help people confidently build and grow their crypto portfolio while also generating semi-passive cash flow and yields.  Our organization of 18 staff includes educators, coaches, researchers, and business development.  We started this venture in 2022 before the last crypto bear market with a mission and vision to be THE "go to" household name for crypto investing education as the world shifts towards decentralized finance.

  "What's The Benefit Of Your Service?"

People come to us because they know they want to take crypto investing seriously or to the next level but feel stuck from fear of the unknown or messing something up.  We removed the confusion and condensed the learning curve of crypto investing into something someone can learn and manage in 1-3 hours per week.  We teach our signature "PROSPER" framework in 3 simple phases that almost anyone can do ,and we help you 1-1.  We save you thousands of hours of research so you can have your portfolio built and generating cash flow quickly.  Most traditional financial advisors are just not equipped to help you nor do they truly understand crypto and DeFi.  While we are not financial advisors, and we do not handle your funds, we DO educate you so that you can finally feel confident to independently answer the questions "what should I buy" and "when should I buy/sell" yourself.  Isn't that better than being at the mercy of 3rd party?

  "What Makes Your Service Unique?"

Our service includes 1-1, live, interactive coaching.  We work with you directly, face to face, to help you build, protect, and grow your crypto portfolio as well as teach you to generate cash flow using little known yield strategies.  In addition to 1 on 1 coaching, our members receive deal flow and curated research in the form of token picks that we publish regularly. This gives our members an edge on new crypto opportunities that hit primary DeFi markets before the major exchanges. We also have proprietary software that allows our members to exploit unique cash flow strategies from ongoing DeFi yield opportunities. Our team has experienced multiple crypto market cycles and we have been able to share that knowledge to help our community members navigate the space.  Speaking of our community, that is also something that makes us quite unique.  While faux pas to mention these days, we are also proudly a "God fearing" company and operate with gratitude, humility, integrity, and service.  We have attracted thousands of high integrity, high caliber members, many of whom share those values.  We believe that the opportunity with crypto is not just a financial opportunity but rather a way for individuals to protect their individual liberties and live a life of prosperity.  As a member, you are plugged into our network of high caliber people who are highly engaged in crypto investing.

  "Can I Trust That You Can Help Me?"

We live in a time where unfortunately the attribute of trust has been largely discarded. While we certainly know you can trust us, we don't expect you to nor do we believe it is reasonable for you to right away.  Many of our members say that enrolling in our service was a bit of a "leap of faith" and that is something we do not take lightly.  We value the trust our members give us and earn it by the way we show up and over deliver on the expectations we set.  Many of our members are blown away by their experience once they get into action with us.  To that end you can find verified third party reviews on our Google Business Profile.  We chose Google because unfortunately many review sights like Trustpilot are manipulated.  We care about our reputation and building our brand.  We have registered trademarks for our brand Prime DeFi as well as our proprietary educational framework "PROSPER" which you can verify on the U.S. Patent & Trademarks Office.  

  "Is The Private Consultation Call Just A Sales Pitch?"

Yes we do have a membership service to sell however that is NOT the main objective of the call.  It truly is to provide you a value packed session to help you get clear on your ideal crypto investing approach. We will share with you what we are working on right now but it may not actually be something that makes sense for you.  In fact, most of our calls do not result in an enrollment into our service.  We only want to enroll those we truly feel we can help so not everyone will be offered membership.

  "Is This Safe? What Are The Risks? I've Been Scammed Before."

Our goal is to prevent someone from ever getting scammed.  If you've been harmed in the past we are truly sorry that happened to you.  Some of our members had similar negative experiences and the silver lining was that after working with us they were equipped to avoid falling prey to such occurrences in the future.  We want you to understand how to properly look at crypto assets and be able to discern what is "hot air" from what is legitimate innovation with a real product offering value to the world. When you can learn to see what is real utility and infrastructure, you can invest into the "rail roads and telecom networks" of the future. 

Having said all of this, any investment opportunity comes with risk and crypto is no different despite the huge upside potential.  We teach you to mitigate your risk with a well balanced portoflio.  In addition to proper due diligence, we also teach you to stay safe from any theft or hacks by securing your portfolio with a proper self custody vault.  Sadly 99% of crypto investors don't do this, and the few who try to don't do it properly, making them vulnerable.  We teach you to be bullet proof as your own custodian PLUS take advantage of unique cover products, which are insurance alternatives that offer you even more protection.  Think of it kind of like "buying your own FDIC insurance."

  "Does The Crypto Yield & Cash Flow Just Come From Staking?"

Staking is a very broad term that is largely used out of context.  Many corporate exchanges like Coinbase or Kraken offer a "done for you" staking service with a very nominal yield.  When you understand how to access DeFi markets as your own custodian it opens up a whole new world.  First, you can get into new cryptos before they are even listed on major exchanges... often times months later at higher prices.  Second, by accessing staking and other yield opportunities directly on the DeFi markets you are cutting out the middle man and opening up much higher returns.  The best part is that with DeFi and self-custody you ever never at the mercy of a corporate entity acting irresponsibly with customer funds. In DeFi you 100% control your funds as you participate in decentralized market opportunities that take place on the actual blockchain through the power of smart contracts. Knowledgeable DeFi participants have been quietly earning impressive, risk-mitigated yields for the last couple of years using strategies that are not possible with "centralized" staking. With more institutional capital entering the crypto market, the DeFi yield market will likely likely continue to expand for years to come.

  "How Soon Can I See Results & Are They Market Dependent?"

Once someone has onboarded from fiat to crypto with a self custody vault, they can begin participating in yield and cash flow opportunities as soon as possible. Funds deployed immediately begin earning yield in most cases. Investors can choose to hedge against market volatility which may result in lower returns. Self managed DeFi portfolios have historically had the opportunity to match or in some cases outperform hedge fund managers in traditional finance!  All of that being said, yield earned and other DeFi reward opportunities are investment opportunities, and any investment comes with the risk of loss. We use sound risk management to protect yield/rewards earned as much as possible, but no one is immune to potential risks. 

  "Will I Need To Pay Taxes On The Rewards I Earn? Is This Regulated?"

Tax liability would be best determined by a tax professional. Prime DeFi does not offer tax advice or financial advice of any kind. Every circumstance is different and a licensed tax professional would be the best person to consult with on this matter.  Depending on your circumstances you could have capital gains tax, income tax, or potentially even no tax liability. There are third party apps like Koinly.io to provide tax professionals with the information they need to help individuals determine any tax liability.  Remember this, if you're paying taxes it means you're making a profit!

The regulatory climate for the crypto industry has become quite favorable recently both in the United States and the European Union. The SEC (Securities and Exchange Commission) has been overruled by judges in recent unfair cases against good businesses offering custodial and trading services like Coinbase. We have a crypto friendly majority in virtually every branch of government after recent elections who are pushing forward final drafts of future law as well as the President's commitment to develop a national strategic crypto reserve. All of this is very exciting for crypto however it's important to note that regulation is centered around corporate businesses acting as custodians. In DeFi we are our own custodians. We participate in "self custody" opportunities to earn rewards with liquidity we wholly own and control on decentralized markets. Think of it like the wallet and cash in your pocket. There is no regulation for the wallet in your pocket. Having said that, all of the positive momentum for crypto regulation is inviting very large market participants which could drastically increase the demand for DeFi opportunities beyond what we are already seeing today! 

  "If You’re Making So Much Money Doing This, Why Are You Selling A Service Around It?"

Fair question. Short answer... We are entrepreneurs.  Longer answer...This is a brand new industry and we're working toward building a household name with our brand Prime DeFi.  Just like Amazon started of selling books and became much more, we have a bigger vision for what Prime DeFi will become in the Crypto and DeFi industry.  It's why we chose the name "Prime DeFi".  We want to be one of the best and most prestigious brand names in the space.  This industry is so new the first major need is education before we have mass adoption.  As someone looking at crypto investing at this time, you are an early adopter, which, with the right knowledge, offers you a huge advantage for big returns before the crypto market matures.  Once the market matures our brand will evolve to other products and services.  If we do our job correctly now we will build trust and reputation with thousands of potential future customers.  We hope to have you as one a decade from now.

  "How Much Time Will I Need To Dedicate To This REALLY!?"

You’ll only need 1-3 hours weekly once you have your portfolio up and running.  In the beginning there is a learning curve which we have broken into small and actionable parts you can do little by little.  Our initial training is structured into 3 phases that take about 8 hours each.   Whether you complete it in 3 weeks or 3 months , it is entirely up to you.  Regardless of when you finish all 3 phases, as soon as you complete phase 1 you will be "in the market" and have the opportunity to quickly enter into exciting opportunities you won't otherwise have access to on major exchanges like Coinbase, Robinhood, or Kraken.  You'll have deal flow delivered to you from our research and you'll be instantly plugged into our community.

  "Do You Offer True 1-1 Support & Coaching?"

Yes! Our premium membership includes a 1-1 coaching service.  If you ever get stuck or have a question that goes beyond a simple chat conversation in our community forum, you can quickly hop into a face to face support call whenever you need it! In addition to 1-1 calls our service also includes an initial onboarding calls, as well as ongoing weekly live group study sessions with DeFi experts, and market updates.  In addition to all the benefits of our premium membership, we also offer an optional VIP "add on" experience called Club Xcelerator ("ClubX") that is best suited for members working with more than $50K in crypto who want even more hand holding or intense strategy sessions.

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© 2025 Ryder Media Inc.
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© 2025 Ryder Media Inc.
All Rights Reserved

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*DISCLAIMER: PrimeDEFI.COM promotes an educational product ONLY. We are not selling investments, insurance, real estate, securities, or anything other than education and are not providing tax advice, legal advice, or investment advisory products. Investing and trading stocks, futures, options, or digital currencies involves a substantial degree of risk and may not be suitable for all investors. Past performance is not necessarily indicative of future results. The information provided is for educational purposes only and is not a recommendation to buy or sell any security. By accessing any content on this site or related sites, you agree to be bound by the terms of service and privacy policy (located in the footer of this website). We discuss general principles and strategies, but we do not know anything about you or your financial circumstances. As you consider applying the educational principles and strategies you see here, you should understand that there is risk in any investment and we cannot guarantee any particular results or success. Earnings and income representations made by Dan Ryder, Ryder Media Inc., and their advertisers/sponsors are aspirational statements only of your earnings potential. These results are not typical and results will vary. The results on this page are OUR results and from our set of experiences. We can in NO way guarantee you will get the exact same or similar results. ALL TESTIMONIALS SHOWN ARE REAL BUT ALSO DO NOT CLAIM TO REPRESENT TYPICAL RESULTS. ANY SUCCESS DEPENDS ON MANY VARIABLES WHICH ARE UNIQUE TO EACH INDIVIDUAL, INCLUDING COMMITMENT AND EFFORT. TESTIMONIAL RESULTS ARE MEANT TO DEMONSTRATE WHAT THE MOST DEDICATED MEMBERS HAVE DONE AND SHOULD NOT BE CONSIDERED AVERAGE BECAUSE THEY ARE NOT AVERAGE. FURTHER, WE MAKE NO GUARANTEE OF ANY FINANCIAL GAIN FROM THE USE OF OUR PRODUCTS.